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Marketing Services
Our Marketing Services are available to assist you with account acquisition, activation, stimulation, growth and retention of your cardholder portfolios. We do this by determining card start-up strategies, helping create education programs for cardholders and staff, implementing customer contact programs to activate and retain cardholders, and developing new cardholder acquisition programs through direct mail, telemarketing, event marketing, and internal cross-sell incentive programs.
We can also assist you in tracking and measuring the results of a program and in developing other marketing techniques or product enhancements, such as reward, rebate, or balance transfer programs or convenience check mailings. We provide enhancement services such as membership clubs, credit life insurance and bonus programs as well as creative services including the design and layout of cardholder communication material.
- Client Services
Each of our clients is given a dedicated Client Account Coordinator, trained and focused on communication. The Client Account Coordinator's job is to work with you regarding the utilization of the system, product development, and with researching and resolving technical cardholder situations. These individuals represent your company's interests and are responsible for all communication between you and CAPITAL's Third Party Providers. Client Account Coordinators manage your day-to-day relationship and are always available to respond to questions and requests for information, research, or assistance with cardholder and system issues.
- Account Acquisition Services
We provide our clients with a robust account acquisition process involving direct mail prescreen selection and print services, so that credit offerings can be made each and every month, or as often as required to achieve client portfolio growth objectives. By utilizing our Account Acquisition services, our clients benefit from the collective print volume of our consolidated mailings and gain vendor discounts that dramatically lower the cost of the solicitation campaign and enhance overall acquisition costs.
- Graphic Design Services
At CAPITAL, our in-house graphic designer will ensure that your cardholder communication material is market compliant and promptly created to meet your deliverable deadlines. Our clients not only enjoy unmatched expedient service, but also gain access to market proven program materials designed to improve cardholder receptivity and deepen the overall value proposition. Whether it's credit card solicitations, envelopes, statement inserts, card carriers, terms and conditions or general cardholder letters, we are able to customize your material to reflect your brand identity at a fraction of the normal cost.
- Activation/Retention Programs
At CAPITAL, we understand the value of a retained business relationship. Once our clients have gone through the effort to acquire a customer, we know the importance of retaining that business. With our activation and retention strategies, we sell the benefits and features of our client's product by stressing the importance of the unique value it brings. We are able to customize any number of sale techniques to bring focus and maximize results, based on our clients' business objectives.
- Enhancement Services
Incremental income from product enhancements is available to improve your bottom line. With CAPITAL's Enhancement Services, our product offerings not only provide our clients with increased profits but also offer cardholders value-added products and services that they use everyday. From debt protection to statement insert programs, travel discounts to lodging incentives, we have a wide array of products and services to meet your objectives.
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| Marketing Services |
Points of Interest
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- Lettershop processing and vender volume discounts
- In-house graphic design services
- Client focused project management
- Revenue generation enhancement products
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