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CAPITAL Corporate News
CAPScoreSM provides financial
lift to improve account profitability
October 1, 2004
SIOUX FALLS, SD, – CAPITAL Card Services (CAPITAL), a
leader in portfolio management and card outsourcing solutions, today announced
that it’s CAPScoreSM product has enabled its clients to achieve exceptional
success in improving account profitability.
With the use of CAPScore, CAPITAL’s toolbox of proprietary scorecards,
CAPITAL has helped its client achieve account profitability within a considerably
reduced period of time. Through the use of business intelligence tools, CAPITAL
extracts business knowledge from vast stores of data. The data is analyzed and
customized into business strategies for clients to assist them achieve various
business objectives - whether that’s reducing attrition, improving acquisition
costs or lowering delinquencies and charge-offs.
"The most remarkable thing about this model wasn’t simply its powerful predictability,
which we felt very confident about,” adds Jeff Aegerter, CAPITAL’s
President and CEO. “Perhaps the most remarkable thing was our ability to
bring it to market, so quickly.”
In a recent account acquisition strategy test conducted in June 2004, CAPITAL
deployed CAPScore and was able to achieve a 500% ROI for its client.
"CAPScore will afford our clients an advantage in acquiring new business with
a high degree of confidence, in terms of account performance." said Molly
Fleming, Executive Vice President of Risk Management at CAPITAL.
CAPITAL announced plans to roll the product out to other clients, as part of
their ongoing account acquisition initiatives, beginning November of this year.
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